AI for people who don't do AI — a plain-English field guide
Making AI understandable, useful, and relevant to the people making real business decisions.
Enterprise tech. Operating experience. An AI perspective.
Bahareh
Banisadr.
Real business experience. Sharp perspective on what comes next.
19+ years
Across luxury retail and enterprise tech
#1
Ranked Enterprise Tech sales leader
MIT Sloan
Executive Education certificate in AI (2026)
Babson MBA 2017
Be Bahar
Founder — registered U.S. trademark (2024)
15K
TikTok followers · videos to 500K+ views
National TV
MSNBC, The Armstrong Williams Show
01About Bahareh
The story behind
the perspective.
Bahareh Banisadr
Operator. Founder. Commentator.
Education
MBA · Babson College
AI executive education certificate
MIT Sloan · 2026
Bahareh Banisadr is an operator-turned-commentator working at the intersection of retail, enterprise tech, and AI. She started in luxury retail — a buyer for 52 Macy's stores across Florida and Puerto Rico, then the #1-ranked seller at Prada and Gucci in New York — before earning her MBA at Babson College, the #1 school for entrepreneurship. In 2026 she added an executive education certificate in AI from MIT Sloan.
She broke into tech as an enterprise account executive and rose to Senior Client Partner at a Salesforce and Oracle consulting firm, where her account was the largest contract in company history — roughly 40% of the firm's revenue. Along the way she helped scale an Uber-partner business in New York to an exit, and in 2022 founded Be Bahar, a DTC fabric-care brand that earned a registered U.S. trademark and patent.
During the Woman Life Freedom movement she appeared on MSNBC and The Armstrong Williams Show. Now, she co-hosts With All Due Respect: opinionated tech and AI commentary from two women who've actually operated at scale.
Let’s connect
What I bring to the conversation
Four perspectives.
Grounded in practice.
AI made accessible. Careers beyond the straight line. Deals built on trust. Tools that earn their place.
From luxury floors to enterprise boardrooms: the nonlinear career playbook
Turning a nontraditional background into an advantage — and bringing hard-earned commercial instincts into tech.
Why deals close on trust and timing, not features
What that means as AI rewires the sales motion and the relationship discipline behind it.
Operator reviews: how to actually evaluate AI tools before you buy
Looking past the demo to implementation, business fit, and the questions worth asking before committing.
A career across
Object EdgeSalesforceOracleMotorola SolutionsBabsonMIT SloanGucciPradaMacy’s
02Career highlights
Where I have led.
Owned $10M+ in strategic accounts across Salesforce, Data, and Enterprise; closed a $7M Motorola Solutions engagement — the largest single deal in company history.
Aligned 65 international delivery team members across seven transformation tracks, including CPQ, subscriptions, commerce, and cloud replatforming.
Grew the territory year over year — 74% in FY21, 50% in FY22, and 17% in FY23 — on consultative, data-driven forecasts.
Created a fashion-care brand that helps people preserve and refresh the clothing they love. Developed and commercialized a two-in-one fabric shaver and lint roller, bringing together product development, packaging, brand positioning, and business development.
SAJ Transportation
Founding Member / Advisor
2016–2022
Helped grow a Uber fleet business through operating improvements and marketing strategy, contributing to 65% revenue growth and a seven-figure exit.
Freelance Consulting
Digital Transformation Consultant
2015–2017
Advised founders and operators on digital transformation — from strategy through execution.
Clients: Woobo Inc., a robotics and AI doll created by MIT engineers to teach, inspire, and grow with children. Suns Shoes, a patented color-changing footwear line founded by Kate Spade executives. The Levy Group, one of the largest U.S. apparel manufacturers, with more than 75 years in the industry.
Gucci · Prada · Miu Miu · Macy’s
Sales leadership · Buying · Client strategy
2007–2015
Top sales performer across Gucci, Prada, and Miu Miu. Led Gucci’s fine jewelry department at its Fifth Avenue flagship, the brand’s largest U.S. store, directing sales strategy. Opened first Miu Miu boutique in the south east region, and the first Prada outlet in Florida. Earlier, managed junior brands across 52 Macy’s stores.
03With All Due Respect
Big ideas.
Sharp questions.
A point of view.
Two longtime friends. Careers in tech and business. Plenty to question.
With All Due Respect brings Bahareh and Katharine together for candid conversations about AI, big tech, corporate culture, and the business decisions shaping our lives. We unpack the headlines, challenge the assumptions, and ask what it all means for the people building careers and companies inside it.
With Bahareh and Katharine.
04Perspectives
Words in print.
AI in plain English, retail’s next chapter, and the realities of building a business.
Perspective
Why Implementation Matters in Enterprise AI
My perspective on where technology creates real business value.
Published writing
B2C Subscriptions Trend Upward in eCommerce
An exploration of subscription models, customer loyalty, and recurring revenue.
Object Edge · January 2023
In conversation
Meet the Entrepreneur: Building Be Bahar
A conversation about the inspiration behind Be Bahar and the journey of building a consumer brand.
Meet the Entrepreneur · April 2023 · 43 minutes
05Press & Media
Press & Media.
MSNBC
Guest Commentary, Woman Life Freedom Movement (2022–2023)
The Armstrong Williams Show
Guest, Woman Life Freedom Coverage
Start-up Society / Medium
“Meet The Entrepreneur #28: Bahareh Banisadr, Be Bahar” (Apr 2023)
Read the interviewObject Edge bylines (4)
“B2C Subscriptions Trend Upward In eCommerce,” “5 Retail Technology Trends To Follow In 2021,” “Technology In The Time Of COVID-19,” “Leveraging Digital In Retail Stores”
Read the bylines06Testimonials
In their words.
“Bahareh always had a systematic approach and clarity of thought.”
“She is extremely sharp, relationship-driven, and has the kind of commercial instincts that make her stand out in enterprise environments.”
07Contact
Bring me your next big question.
Brand partnerships, speaking, podcast guesting, advisory — or just a good question about AI, retail, or building something of your own.